Brand Elements
Prometric
My Prometric
Brand ELEMENTS:
Writing Style

The writing style and tone for all corporate and product materials should reflect Prometric’s brand personality. It should above all be direct, clear, engaging and conversational. It should not be technical or overwhelmingly voluminous.

Prometric targets a variety of clients, industry verticals, candidate types, vendors and internal audiences around the world (54+ countries on every continent). The content should be specific to the appropriate audience without using local idioms, acronyms or internal jargon.

Prometric’s target audiences include: