Prometric Brand Strategy
My Prometric
Brand Strategy:
Brand Personality

A brand is the “who” and the “what” of an organization. Every organization uses visual identity, marketing and word of mouth to create a brand personality consistent with its mission and goals.

For Prometric, we feel the more we personify our brand, the more our partners, employees, vendors, candidates and customers will develop an emotional attachment – a familiarity and trust – to our brand. Therefore, all communications, interactions, images and messaging must be carefully and consciously crafted in support of the image we hope to portray.

Prometric’s brand personality traits include: