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Corporate Trade Show Graphics

Trade shows offer a great opportunity for brand deployment. Customers and partners are exposed to Prometric’s products and services and offered the opportunity to speak with and have their questions immediately answered by knowledgeable staff. The following guidelines have been provided to ensure consistency of Prometric’s brand.

Before developing any exhibit graphics and materials, please review Prometric’s Brand Personality to properly incorporate the appropriate supporting brand attributes, including typography, imagery, color palette, writing style and tone. If the event includes giveaways, please view the section on Promotional Giveaways. The booth graphics and materials are to establish brand presence and provide a backdrop for event staff. Staff should always be prepared and should wear the appropriate brand apparel.

Exhibit Design

Exhibits like ads consist of two parts - headers and display. Corporate branding for a booth or banner should always appear within the header at the top of an exhibit system, just above eye level. The logo should be visible from a minimum distance of 25 feet. Headlines should be visible from a minimum of 10 feet. Detail messaging should also be readable from a minimum of 10 feet but may appear lower than eye level (it is meant to be read at a closer distance when not blocked by other booth visitors).



Tradeshow header and display

Distance

Headers

Headers consist of either the top portion of the overall booth or in many cases, a sign positioned above the display area. The header is restricted to the Prometric logo. The header background color preference is black, however, a gradient of Pantone 376 to black is also acceptable. Reversed white text on a black background is preferable to black text on a white background, as it is more legible. For a standard 8 x 10 foot booth (actual width 117 inches), the header should be no smaller than 18 inches in height.

Header examples

Note: Make every effort to minimize the amount of crossover of graphics or text across panel seams. Characters can straddle seams, but it is very difficult to align panels perfectly.

Display

The display is everything below the header and may include images and text. Its purpose is to convey Prometric’s Brand Personality while being relevant to the event audience. The best booths are those that are simple in design with limited text. Like ads and billboards, a display must convey its message quickly and concisely.

Display examples

Colors

For backgrounds on non-photographic panels and other graphic elements, use colors from the approved palette.

Imagery

See Imagery and the Photo Library for general guidelines and a selection of appropriate photos. Use images with simple subjects that are impactful and easily understood. Imagery should highlight people. Corporate graphics should emphasize people in testing environments, those participating in a Prometric experience, or those in environments that resulted from successful testing.

Typography

All text should be set in Breuer Text. Type size is dependent upon priority of message, but all text should be legible from a distance of 10 feet. The only text that may fall below waist level is the call to action or text used as a graphical element.

Typography example

Guidelines should be applied to all exhibit graphics regardless of orientation or proportion.

Additional Considerations

There are numerous considerations to consider when planning an exhibit booth. All of these elements should be taken into account to produce the best experience possible.