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DSST

Applications:
DSST Logo Usage

The DSST logo is proprietary intellectual property and a trademark of Prometric, Inc. The following rules and restrictions have been established to ensure a uniform presentation of the DSST service brand and to protect the trademark against misuse or infringement by other parties. Variations from these rules are permitted only with prior and specific written approval from the Global Marketing Department.

DO…

DO NOT…

Logo Color

Color is often as recognizable as the logo itself. This is in part because it re-enforces the brand even without the presence of the logo. Color conveys character, tone, symbolism and emotion - all which help to define Prometric and make its brand more memorable. Therefore, as with the logo, there are rigid guidelines that must be followed with regards to its application.

Pantone 376 and 5405



Clear Space

Clear Space

To maintain logo integrity there must be a certain amount of “clear space” surrounding the logo. This barrier should be void of any other graphic objects or edge elements. The distance is defined by the top of the round form of the “d” to the very tip of the “d” letterform.

Approved Logo Versions

We have provided the following examples to illustrate the appropriate and inappropriate uses of the logo. Three approved logo versions have been created to ensure maximum visibility. Choose the best option, taking into account print quality and background. All approved versions are available in the Downloads section of this site.

 

DSST logo blue green

Blue and Green

Use this logo version whenever possible.

DSST logo black

Solid Black

Use the solid black version only for applications requiring one or two–color printing.

DSST logo green white

Green and White

Use this version when the logo appears against a black background.

DSST Solid White

Solid White

The logo should only be reversed on black, Pantone 376 or Pantone 5405. It is also acceptable to reverse the logo when used on a dark area of a photograph. The dark area should cover the logo’s entire clear space.

DSST logo green white

Blue and White

Use this version when the logo appears on Pantone 376.



 


Logo and Web Address

DSST’s web address is also a call to action. Therefore, when possible it is recommended to use the DSST logo and web address combination. Please download the appropriate file format from the Downloads section to ensure the proper proportions. The web address should always be set in all upper case, with the word “college” bolder than the other letters. The rule and web address should always be in Pantone 5405.

logo with web address

Unacceptable Variations


DSST logo stretched

Stretching/Scaling

The logo must always be used proportionally. Do not stretch or scale the elements independently. Be careful when using the logo in applications such as Microsoft Word that “auto-fit” graphics.

 

DSST logo scaled
DSST logo color change

Changing Colors

Do not interchange or alter the logo colors.

 

DSST logo color change
DSST logo enclosed

Enclosing in a Shape

Do not encapsulate the logo within a box or shape.